Why Digital Marketing is Important to Small Business Owners

As a small business owner, you know how crucial marketing is for success; however, if you're stuck in the traditional advertising mindset of billboards and newspaper ads, then you may be forgetting about one of the most powerful tools at your disposal: digital marketing. The power of digital marketing to reach wider audiences, track customer engagement and measure ROI - Return on Investment - makes it an essential component to any successful business model in today's hyper-digital society. With this post we'll dive into why digital marketing should be part of your small business strategy and discuss some ideas on how best to utilize its immense potential.

Here are 4 reasons why having an online presence can change your business:

• You can easily showcase your products & services.

• Reach a bigger audience and target your perfect client.

• Build trust and authority with your online community.

• You can create a perfect brand experience for your client.

Here are some tips to getting you started with marketing online:

• Keyword research

• Improve SEO

• Stop the scroll - Content that is relevant and provides value to your audience

• Consistency - Being consistent with your content and any platform and creating social media pillars, to keep you on track with your vision, and purpose.

All in all, digital marketing is essential for small business owners who want to create a great brand experience for their clients. If you're ready to take your small business to the next level with a comprehensive digital marketing strategy, I'm here to help. Email me at emily@emilyroberts.co and let's chat about how we can work together to grow your business!